MAG Knowledge Hub / Analytics & Privacy
Technical

Analytics & Privacy

Measurement layer za visitor ponašanje uz ograničavanje prikupljanja osetljivih podataka.

Event output

MAG može slati događaje preko dataLayer, gtag() ili browser CustomEvent. Plugin sam ne mora da učitava Google Analytics.

Primeri događaja

  • Guide open
  • Tour open/start/finish
  • Stop view
  • Audio play/pause
  • Transcript open
  • Station search
  • Save/favorite
  • Map interaction
  • Outdoor interaction

Privacy whitelist

Ne šalju se GPS koordinate, GPS accuracy, transcript tekst, audio URL, imena, email adrese ili free-text visitor input.

Case-study potencijal

Ovaj event model je osnova za adoption, completion, session duration, language mix, floor transition i top-object metrike koje su važne za Founding Museum case studies.

Otvori izvorni DOCX