Sales funnel
Conference / LinkedIn / referral → case study → live demo → Digital Visitor Audit → proposal → implementation → multi-year contract.
Digital Visitor Experience Audit
Audit može biti plaćeni consulting engagement koji analizira website, collection CMS, guide, maps, accessibility, languages, analytics i visitor journey. Deo cene može se kreditirati ako muzej kasnije kupi MAG.
Procurement & IT sekcija
Website treba da nudi Technical Architecture, Security Overview, GDPR & Privacy, Accessibility Statement, Data Ownership, Hosting Models, Backup/DR, API docs, SLA i implementation methodology.
Partner kanal
Partneri mogu biti museum website agencies, exhibition designers, AV integratori, collection-management implementatori, accessibility konsultanti, translation i audio production kuće.
Zašto je ovo bitno
Veliki javni muzeji često kupuju kroz formalne tender/RFP procese. Dobro pripremljena procurement dokumentacija skraćuje prodajni ciklus i povećava kredibilitet.
Otvori izvorni DOCX